Declan Whitford
Business StrategistMost entrepreneurs overthink the early stages. You don't need a perfect plan—you need one clear customer and a way to reach them. Everything else builds from there, and usually in ways you didn't expect.
Real stories from Australian entrepreneurs building sustainable businesses. We share what actually works—no fluff, just practical experience from people who've been through it.
After working with over 200 Australian startups, I've noticed the same pattern. Revenue looks good on paper, but three months later, there's no money in the bank. Turns out, timing matters more than most people think—and the fix isn't complicated once you see it.
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Most founders wait too long to document their sales process. Jasper Thornbury shares how a simple spreadsheet changed everything for his Bathurst-based consulting firm.
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Running promotions feels safe when you're starting out. But there's a point where discounts hurt more than they help—and knowing when you've crossed that line saves your margins.
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Not every business needs investors. Three local founders explain how they kept control, grew slowly, and avoided the pressure that comes with outside money.
Read more →When Callum Pemberton realized he was losing money on every sale, he had to rethink everything. The conversation with customers was harder than expected, but here's what happened.
Read more →Patterns we're seeing across businesses in regional Australia. Things that might matter to you if you're trying to build something sustainable.
January wasn't as slow as everyone predicted. Service-based businesses saw different patterns than usual—worth paying attention to if you're planning Q2.
Finding skilled people in regional areas got a bit easier this year. Remote work changed things, but so did how businesses describe what they're actually offering.
Digital ads cost more than they did two years ago, and the returns are different. Some businesses pulled back entirely—others found better channels. Both approaches are working, just for different reasons.
Most entrepreneurs overthink the early stages. You don't need a perfect plan—you need one clear customer and a way to reach them. Everything else builds from there, and usually in ways you didn't expect.
I've seen good businesses fail because the founder didn't understand their numbers. Not fancy accounting stuff—just knowing when money comes in versus when it goes out. That gap is where problems start.